Description
In today’s fast-scrolling world, the headline and caption often determine whether content gets noticed—or ignored. This course teaches students how to write punchy, persuasive, and SEO-optimized headlines and captions that drive engagement across digital and print platforms. Starting with the psychology behind headline reading behavior, students learn how to tailor headlines to different media—from blogs and news articles to Instagram posts and YouTube videos. The course covers techniques for incorporating keywords, using power words, evoking curiosity, and maintaining journalistic integrity. Learners will practice A/B testing, analyze viral headlines, and understand the nuances of tone, length, and structure. The role of metadata, subheadings, and alt text in accessibility and SEO are also explored. Caption writing is addressed in depth, including how to pair effective captions with visuals, use hashtags, and prompt audience interaction. Students leave the course with a toolkit of headline formulas and best practices to boost visibility and engagement. Ideal for journalists, marketers, social media managers, and anyone who writes for online audiences.
Shafiu –
Highly recommended for any writer who wants to level up. It’s not just about writing something catchy—it’s about writing with purpose and psychology.
Hafsat –
I’ve taken a few writing courses before, but this one stands out. The tips on emotional triggers and formatting captions for social media were gold. My client engagement has doubled since applying these strategies!
Sikirat –
This course totally changed how I approach headlines. I used to spend hours struggling to write click-worthy titles—now I know exactly how to grab attention without being clickbaity.
Christiana –
The course breaks down headline writing into easy steps and gives you templates that actually work. I used them on our latest Instagram campaign, and the results were amazing—more reach, more likes, more comments.
Aderonke –
Short, sharp, and effective—just like the headlines it teaches you to write. I loved how interactive the exercises were. I’m already seeing better open rates in our newsletter campaigns!